Maximum impact with minimal effort.

Incentives
Superpowered

Increase the power and utility of existing incentives while lowering operating costs and increasing margins – all without changing any of your current programs, systems, or processes.

Restore the power and value of existing incentives

Verscent doesn’t create incentives, we make your current incentives better. A lot better.

Real-time AI-assisted technology increases their efficiency and effectiveness without disrupting your business. More value from the incentives you currently offer with minimal effort.

Existing incentives
Points
Cash-back & rebates
Discounts
Miles
Coupons
Gift cards
VERSCENT
Incentive System
Real-time optimization
Optimizes the value of every incentive based on:
TimingLocationCustomerPurchaseOperationsRegulatory
Verscent optimized incentives
Incentives that work
Incremental revenue
Cost savings
Greater control
Ease of use
Expanded utility
Satisfied customers

Same incentive systems and programs — dramatically better results — much happier customers.

Turn every incentive into immediate spendable value you control

Verscent replaces costly and rigid redemption with a lightweight solution that makes everything easier for you and your customers. Comprised of a decision engine that optimizes incentive value and a brandable Visa or Mastercard VersaCard that your customers use for purchases with incentives you control.

The system

Business Process

Control Center

Set the business rules for incentive use and the criteria for its value in real-time based on where, when, and how it is used.

Decision Engine

Optimizes the value of every incentive in real time, based on the criteria you provide.

Customer Experience

Wallet

Resides within your current app providing VersaCard access and visibility into all incentive activity.

VersaCard

A unique Visa or Mastercard your customers use for incentive-based purchases. No redemption required.

You set the rules and incentive value.Your customers use their VersaCard for purchases. Everyone wins.

Verscent Fixes What Redemption Has Broken

Today

Current incentives require customers to survive a redemption gauntlet in order to receive value.

Password reset Item unavailable Cash purchase only Support ticket Points conversion Item blacked out Points + cash required Administrative fee Shipping / e-code wait Points / value ledger Reward catalogue Eligibility rules Redemption request Fraud / approval review Fulfilment vendor Reconciliation Liability accrual Account login Incentive earned THE MOMENT OF PURCHASE INCENTIVE ENGINE PATENT-PENDING Sets the value in real time REWARD CARD DIGITAL VISA / MASTERCARD Spends that value wherever you allow Value — eventually Value immediately
8systems to build,
license, integrate, staff
6gates a customer
has to get through
4points where they
simply give up
With Verscent

Verscent restores a customer’s ability to choose how they use the incentives they earn.

Incentive earned THE MOMENT OF PURCHASE WHEN WHO WHERE AMOUNT MERCHANT POS BALANCE INCENTIVE ENGINE PATENT-PENDING Sets the value in real time REWARD CARD DIGITAL VISA / MASTERCARD Spends that value wherever you allow Value immediately
2components,
both run by Verscent
0gates
to get through
0points to
give up

Removing the redemption architecture takes 30–50% out of program operating cost.

VS

Removing the redemption architecture takes 30–50% out of program operating cost.

Optimized for the incentives you already offer

Loyalty, cash-back, rebates, gift cards, discounts, and other incentive programs — any size, any time, and virtually any application — all optimized with a real-time SaaS system that adapts to your strategy instead of the other way around — addressing the single biggest issue affecting incentives today: redemption.

Loyalty

Replace devaluing points and miles, and clunky redemption, with a digital card that converts to cash-equivalent value on demand.

Cash-back & rebates

Turn the money you already pay out into spendable value that drives a subsequent purchase, a bigger basket, business on a slow day.

Gift cards

Offer immediate value without an upfront investment, then control card usage and value based on criteria you provide.

Discount programs

Turn discounts into relationship-building offers that discourage deal dependency and protect your pricing integrity and margins.

Target the outcome — the system does the rest

Business rules you set, real-time value optimization, instantly usable value, and rewards for any behavior — working together or on their own.

YOU SET THIS +18% incremental revenue THE SYSTEM TUNES THESE BUSINESS RULES auto VALUE OPTIMIZATION real-time TIME - TO - SPEND instant BEHAVIOR REWARDS any action Together or on their own — no operator required after the target is set.

Unlock Latent Customer Value

The Verscent Incentive System offers unprecedented flexibility and adaptability — letting you incentivize purchases and other activity that drive direct revenue, plus activity proven to generate indirect revenue and other value.

Any behaviorNot just purchases
Easily incentivizedReal, usable value
Maximum value & engagementDeeper relationships
BEHAVIORS EARNING
Any switch, any time.

Seamless integration

Advanced APIs and AI-assisted decisioning — maximize value with minimal effort.

  • No restructuring of your program
  • No changes to your stack
  • No new system for your customers to learn
  • Just better performance from what you already have
Step 01

Connect your existing program

Your brand and systems all stay exactly as they are. The only change is the value of incentives when used to make a purchase.

Stack changes0
BrandRetained
Customer-facing changeNone
Step 02

Set your business rules

Roll-out by program or segment, with no forced cutover or disruption to your business.

Segment rollout — your pace
2%Segment 3100%
Step 03

Optimize the outcome

Set rules, thresholds, bonuses, and incentive value in real-time from a single management portal.

Live rules — same-day adjust
Value
Threshold
Bonus
Closing the gap

Verscent eliminates the trade-off between control and choice

Customers want freedom. Businesses need control. Incentives could never deliver both — until now.

Freedom

Customers get what they want

  • Accessible spendable value
    Verscent’s unique VersaCard makes purchasing with any incentive as easy as using a credit or debit card.
  • Faster everything
    No waiting to use what they’ve already earned.
  • More opportunities to earn
    New and different ways to earn value beyond the purchase.
  • Minimal friction
    As simple as using any card already in their wallet.
Control

Companies get what they need

  • Significantly improved performance
    From the incentives you already offer.
  • No disruption
    Easy integration and use, no risk.
  • Total economic and operational control
    Drive optimal performance.
  • Flexibility
    To address and adapt to a variety of applications.

Control the economics, not the customer.

No brag, just fact.

The Verscent Incentive System was tested extensively, improved, and retested to deliver consistent value across categories, merchants, and applications. The results speak for themselves.

0 mos
Live, in-market pilot
0+
Participating merchants
0%
Revenue lift
0%
Customer satisfaction

See what we can do with your existing incentives

Share a few key data points about your program. We'll run them through our model and show you exactly what we can deliver — before you change a thing.